Meghan Markle’s Business Earnings Estimate Leaves Royal Fans Stunned

It is the number nobody expected to hear. Meghan Markle business earnings have become the talk of royal watchers this week after a podcast discussion put a surprisingly small figure on her lifestyle brand, As Ever. According to the estimate shared on the Daily Express podcast Royals Unscripted, the brand’s daily takings could be around £1,900 a day. For one of the most famous women in the world, with a brand watched by millions, that figure has left people genuinely stunned.

The number came up because of a generous promise. Meghan recently announced that she would donate a day’s worth of takings from As Ever to the Malala Fund, the charity of Nobel Peace Prize winner Malala Yousafzai, which works to advance girls’ education around the world. The two women were photographed meeting outside Claridge’s hotel in London, and the pledge was meant to be the heart of the story. Instead, the conversation quickly turned to a simple question: how much is a day’s takings, exactly?

Columnist Carole Malone, speaking on the podcast, did not hold back. She described the estimated £1,900 figure as a piddling amount of money, and pointed out that Meghan’s representatives have not confirmed the figure and have not provided precise daily sales numbers. At the same time, Malone said the data that is available suggests the estimate could be accurate, and she noted that Meghan’s team is not denying the amount. It is important to be clear about what this is: an estimate discussed by commentators, not an official figure released by the company.

Malone also made a comparison that quickly travelled across social media. She claimed the estimated day’s takings were less than the cost of the trousers Meghan wore to the Malala meeting, and she put the full outfit, including a Chanel bag she valued at around £7,000, at roughly £28,000. Those outfit figures are the columnist’s own estimates, not confirmed prices, but they explain why the story caught fire. A global celebrity brand on one side, and a single day’s estimated sales smaller than one outfit on the other.

So what would £1,900 a day actually mean across a year? If sales stayed steady at that level, the simple maths gives around £57,000 a month, and a little under £700,000 across a full year. That is takings, not profit, and real sales rise and fall with product launches, holidays and headlines. It is also worth saying clearly that As Ever does not publish any revenue or profit figures at all, so nobody outside the company knows the true number. The honest answer to how much Meghan personally earns from the business is that it is not publicly known.

There are reasons the real picture could look better than one podcast estimate suggests. Several As Ever product drops have sold out quickly, including holiday gift sets and chocolate collections, and sold-out products are not usually the sign of a business nobody is buying from. The brand sells jams and fruit spreads, honey, teas, wine and homeware, and it currently ships within the United States. Website traffic is one of the few things outsiders can actually measure, and there the trend recently turned sharply upward.

According to Similarweb data reported by Newsweek, visits to the As Ever website climbed to about 182,707 in August, up roughly 44 per cent on the month before, when news of Harry and Meghan’s UK plans filled the headlines. In January the site had recorded about 268,200 visits before sliding for months, so the August jump showed how strongly Meghan’s public visibility feeds her business. On the brand’s busiest August day, more than 16,000 people visited the site in a single day.

The brand has also been through a major change this year. As Ever first launched in 2025 after a rename from American Riviera Orchard, and it grew up alongside Meghan’s Netflix lifestyle series With Love, Meghan. Reports say Netflix ended its direct partnership with the brand in March, and As Ever now operates independently, without the streaming giant’s marketing machine behind it. Supporters say standing alone was always the plan. Critics say the change makes numbers like the £1,900 estimate easier to believe.

The story lands at a sensitive moment for the couple’s finances in the public imagination. Separate reports have long claimed that running the Montecito home, private security and their teams costs the couple millions of pounds a year, and some commentators have described Meghan as the family’s main earner while Harry focuses more on charity work. None of those private figures is confirmed either, and the couple’s representatives have not commented on the reported numbers. What is public is the work itself: the brand, the television projects, the books and the podcasts.

Fairness matters here, because a single estimated number can mislead in both directions. A small daily figure from one podcast does not prove the brand is failing, just as sold-out gift boxes do not prove it is making a fortune. New consumer brands often run quietly for a long time before they grow, and As Ever is barely two years old. What the reaction to the estimate really shows is the size of the expectation around Meghan. People assumed a duchess with her fame would be counting millions. An estimate in the low thousands was always going to shock them.

For now, the only confirmed facts are simple ones. Meghan pledged a day’s As Ever takings to a girls’ education charity. Commentators estimated that day at about £1,900. Her team has not confirmed the figure or released one of its own. Until the company chooses to share real numbers, the surprising amount at the centre of this story will remain exactly what it is today: an estimate that says as much about our expectations of Meghan Markle’s business as it does about the business itself.

Key Takeaways

• Meghan Markle business earnings were estimated at about £1,900 a day in takings for her As Ever brand, in a discussion on the Daily Express podcast Royals Unscripted.
• Columnist Carole Malone called the estimated figure a piddling amount, while noting that Meghan’s representatives have not confirmed it or released precise sales figures.
• The estimate became news after Meghan pledged a day’s As Ever takings to Malala Yousafzai’s charity, the Malala Fund.
• As Ever does not publish revenue or profit figures, so how much Meghan personally earns from the business is not publicly known.
• Similarweb data reported by Newsweek showed As Ever website visits jumped about 44 per cent in August to roughly 182,707, with several product drops selling out.

Frequently Asked Questions

Q: How much does Meghan Markle make from her business?
A: It is not publicly known. As Ever does not publish revenue or profit figures. A podcast discussion estimated the brand’s daily takings at about £1,900, but Meghan’s representatives have not confirmed that figure or provided precise sales numbers.

Q: What is As Ever?
A: As Ever is Meghan Markle’s lifestyle brand, launched in 2025 after a rename from American Riviera Orchard. It sells jams and fruit spreads, honey, teas, wine and homeware products, and currently ships within the United States.

Q: Why did the £1,900 figure make headlines?
A: Meghan pledged a day’s worth of As Ever takings to the Malala Fund, the girls’ education charity of Malala Yousafzai. When commentators estimated that day at about £1,900, critics compared it with the cost of her outfit at the meeting and called the amount surprisingly small.

Q: Is the £1,900 a day figure official?
A: No. It is an estimate that was discussed on the Daily Express podcast Royals Unscripted and reported by royal news sites. The company has released no official sales figures, so the estimate cannot be treated as a confirmed amount.

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